Press Releases

Treasure Data Unveils Treasure Code, Bringing Agentic AI to Customer Data Operations

Admin — Mon, 23 Feb 2026 13:00:00 GMT

Treasure Code introduces a unified agentic interface for executing all data operations, reducing the burden of operating a customer data platform (CDP)

Treasure Data Launches Marketing Super Agent: The First Enterprise AI That Operates Like a Marketing Department

Admin — Mon, 12 Jan 2026 16:48:31 GMT

Part of Treasure Data AI Marketing Cloud, this multi-agent AI orchestration system helps marketing teams plan, create, and execute the full lifecycle of marketing with precision, control, and enterprise-grade velocity

Treasure Data Expands Access To Its AI Marketing Cloud Through AWS Marketplace

Nick Davis — Tue, 02 Dec 2025 08:00:00 GMT

Expanded availability reflects Treasure Data’s commitment to make its AI-enabled marketing platform more accessible to innovative companies

Treasure Data Introduces AI Marketing Cloud to Power Agentic Customer Engagement

Nick Davis — Tue, 28 Oct 2025 07:00:00 GMT

AI Marketing Cloud is built natively on Treasure Data’s Intelligent CDP and powered by AI agents to deliver real-time personalization and cross-channel orchestration at scale
Qualified companies can access AI Suites within AI Marketing Cloud for 60 days free; Treasure Data also expands its Trade-Up program, offering qualified companies up to 24 months free that switch their ESP or CEP
The company also unveils Agent Hub, a new catalog of AI Agents purpose-built to enhance customer experience across marketing, CX, service, data, and commerce teams

LAS VEGAS – October 28, 2025 – Treasure Data today announced the launch and general availability of Treasure Data AI Marketing Cloud. Unifying trusted customer data, secure AI agents, and intelligent activation, AI Marketing Cloud augments marketing teams’ abilities to deliver hyper-personalized experiences across every channel. It helps companies lower total cost of ownership by reducing dependencies on multiple marketing and data tools, and power revenue growth through more relevant engagement and AI decisioning.

Revealed at CDP World 2025, this milestone marks Treasure Data’s evolution from a customer data platform (CDP) pioneer to an AI-native marketing cloud built on a single, trusted data foundation to unify intelligence, cross-channel orchestration, and real-time personalization.

“Treasure Data AI Marketing Cloud is built on the world’s most trusted customer data foundation — helping brands turn data into intelligence, intelligence into engagement, and engagement into measurable growth and guaranteed ROI,” said Kaz Ohta, CEO and co-founder of Treasure Data.

Treasure Data Achieves the AWS Generative AI Competency

Nick Davis — Fri, 17 Oct 2025 07:00:00 GMT

MOUNTAIN VIEW, Calif. – October 17, 2025 – Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale, announced today that it has achieved the Amazon Web Services (AWS) Generative AI Competency. This specialization recognizes Treasure Data as an AWS Partner that helps customers and the AWS Partner Network drive the advancement of services, tools, and infrastructure pivotal for implementing generative AI technologies.

Achieving the AWS Generative AI Competency differentiates Treasure Data as an AWS Partner that has demonstrated technical proficiency and proven customer success supporting global brands’ customer data and agentic AI needs. Treasure Data possesses the experience and expertise shown from successful projects for addressing customer challenges using generative AI solutions as an enabler of their digital transformation strategies for augmenting the customer experience, delivering hyper-personalized and engaging content, streamlining workflows, and delivering actionable results powered by generative AI technology from AWS.

“In the new era of agentic marketing, Treasure Data is redefining 1:1 personalization to help global brands boost revenue and lower marketing costs,” said Kaz Ohta, CEO and co-founder of Treasure Data. “We’re proud to achieve the AWS Generative AI Competency. By leveraging the agility, breadth of services, and pace of innovation that AWS provides, we can help enterprises accelerate growth through hyper-personalized, AI-powered customer experiences.”

The AWS Competency Program aims to assist customers in connecting with AWS Partners who possess extensive knowledge and technical expertise in using AWS technologies and best practices to adopt Generative AI. These partners facilitate the seamless integration and deployment of AWS-based solutions to meet the unique needs of both startups and global enterprises.

Treasure Data’s AI Agent Foundry empowers enterprises to build trusted, secure AI agents on their own customer data, grounded in the Diamond Record. Marketing and data teams are adopting the Foundry and the AI Suites it powers to automate data pipelines, analysis, content generation, personalization, and campaign optimization directly on top of data in the Intelligent CDP .

About Treasure Data
Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Treasure Data empowers the world’s largest and most innovative companies to deliver hyper-personalized customer experiences at scale that increase revenue, reduce costs, and build trust. Visit www.treasuredata.com to learn more.

Press contact
Staley White
staley@pointprutah.com

Treasure Data Named a Strong Performer in Customer Data Platforms for B2B

Nick Davis — Mon, 25 Aug 2025 07:00:00 GMT

Treasure Data is a Strong Performer in The Forrester Wave™, recognized for “its abilities for AI-enabled real-time engagement”

MOUNTAIN VIEW, Calif. — August 26, 2025 — Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer in The Forrester Wave™: Customer Data Platforms for B2B, Q3 2025 . Treasure Data attributes this designation to its robust capabilities to deliver real-time, personalized customer experiences powered by AI agents and trusted data.

The Forrester report evaluated 11 providers against comprehensive criteria, providing a valuable resource for those seeking a B2B CDP to meet their data and AI modeling needs, scale across GTM teams, and provide a unified, contextual customer data foundation for AI. According to the report, “Treasure Data is a good option for enterprises seeking a flexible CDP and abilities for AI-enabled real-time engagement.”

Treasure Data embeds AI at every layer to power superhuman speed and precision among GTM teams. With AI agents infused with Treasure Data’s Diamond Record – a persistent, real-time customer ID – Treasure Data helps teams operate faster, reduce manual work, and personalize buying group engagement to accelerate pipeline and revenue growth.

"We are incredibly proud to be recognized among the top vendors in the market by Forrester," said Kaz Ohta, CEO and co-founder of Treasure Data. “We’ve architected our platform from the very beginning to satisfy the needs of both consumer brands and B2B companies. Treasure Data’s B2B and B2B2C customers gain a competitive advantage with trusted, accurate customer data and AI agents that enhance their ability to orchestrate hyper-personalized ABM and customer experiences.”

Treasure Data believes this recognition demonstrates the strength of its offerings for both consumer brands and B2B companies. Treasure Data was named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data received the highest possible scores for the following criteria:

Data Source Integrations
Known Audience Creation and Segmentation
Performance and Attribution Reporting

The report also notes:

“Treasure Data targets enterprises looking for a scalable, flexible CDP that can manage various data types and CX-focused use cases. Its vision is to deliver these experiences personalized and in real time with its rebranded Intelligent CDP and AI Agent Foundry. Treasure Data goes to market with newly designed outcomes-based AI suites, which sit atop these core products and demonstrate its roadmap’s strong focus on AI.”
“It has an impressive set of data source integration and ingestion capabilities. Treasure Data has strong, easy-to-use audiences with insightful dashboards present during segmentation. Its Treasure Insights module is a unique offering that provides out-of-the-box multitouch attribution.”

A survey commissioned by Treasure Data of over 400 B2B data, marketing, CX, and IT leaders found just 1% of respondents have all their CDP needs met. This underscores the need for comprehensive platforms that address the diverse requirements of GTM teams.

B2B success with Informa

Informa, the international Live B2B Events, B2B Digital Services and Academic Markets Group, has unified over 30 markets using Treasure Data to help power its proprietary B2B data platform, IIRIS. Learn more about Informa’s journey with Treasure Data to power personalization, new revenue streams, and seamless data sharing across its businesses.

Get a complimentary copy of The Forrester Wave

Access The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025 , courtesy of Treasure Data.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

About Treasure Data
Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Global brands across automotive, CPG, retail, entertainment, and more rely on Treasure Data to unify customer data, fuel real-time personalization, and drive measurable business outcomes. Visit www.treasuredata.com to learn more.

Press Contact
Staley White
staley@pointprutah.com

Treasure Data Earns Certification for Responsible AI by TrustArc

Nick Davis — Wed, 20 Aug 2025 07:00:00 GMT

Certification reaffirms Treasure Data’s deep commitment to responsible AI and customer data stewardship MOUNTAIN VIEW, Calif. – August 20, 2025 – Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced it has earned TrustArc’s TRUSTe Responsible AI Certification . As the first-ever AI certification focused explicitly on data protection and privacy, Trus tArc’s certification is a strong third-party validation that Treasure Data’s processes align with Responsible AI principles – including fairness, transparency, accountability, and more. “Being a certified Responsible AI provider is an important milestone for Treasure Data,” said Kaz Ohta, CEO and co-founder of Treasure Data. “It reinforces to our customers that we can help them become superhumans with AI, while anchoring this intelligence in trust, privacy, and security .” Treasure Data believes it is among the first enterprise CDPs to be certified for Responsible AI by TrustArc. TrustArc certification standard incorporates principles from leading industry standards such as NIST and OECD, as well as AI regulations like the EU AI Act . Treasure Data’s offerings that meet these standards include:

Treasure Data Introduces “No Compute” Pricing, Delivering Predictable Economics with Hybrid CDP Architecture

Nick Davis — Wed, 13 Aug 2025 07:00:00 GMT

Transparent pricing model is primarily based on customer profiles and behaviors

Treasure Data Expands Agentic Ecosystem Powered by Amazon Bedrock

Nick Davis — Mon, 28 Jul 2025 07:00:00 GMT

MOUNTAIN VIEW, Calif. – July 28, 2025 – Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale, today announced the expansion of its AI Agent ecosystem, purpose-built to help global enterprises harness generative AI with the trust, governance, and scale they need. Powered by Amazon Bedrock, this expanded ecosystem empowers organizations to deploy AI agents that drive real-time personalization, marketing automation, and customer experience optimization, all grounded in the complete and accurate customer data of the Treasure Data Diamond Record.

Generative AI is transforming industries by unlocking new levels of productivity, personalization, and innovation. But for enterprises, generic AI solutions often fall short of meeting critical requirements like security, permissioning, and consistent data governance. Treasure Data’s expanded AI Agent ecosystem is designed to close this gap by combining the creative power of generative AI with the trust and scale of a proven CDP.

“At Treasure Data, we see AI as more than just generating content. It’s about turning data into intelligent, secure, and real-time action,” said Rafa Flores, Chief Product Officer at Treasure Data. “Our AI agent ecosystem is purpose-built to deliver enterprise-grade AI that’s both powerful and governed from day one. With Amazon Bedrock, we can quickly build and deploy agents fine-tuned with enterprise data without sacrificing trust or security. This means our customers can confidently embrace AI, knowing every decision is backed by the most trusted, accurate, real-time customer data in the industry.”

Treasure Data’s AI Agent Foundry is the backbone of this ecosystem, providing a flexible and secure environment where marketing, CX, and data teams can build, refine, and deploy agents tailored to their business needs. Every agent is purpose-built for high-impact use cases like journey orchestration, data health monitoring, taxonomy mapping, and campaign optimization, meaning no guesswork and faster time to value. Security and compliance are also baked in, with built-in permissioning, auditability, and access controls that meet the demands of enterprise governance.

AI is only as effective as the data it uses, and without knowing who you are talking to, even the most advanced generative AI can fall short. That is why identity resolution is at the heart of Treasure Data’s platform. With the Diamond Record, a persistent, real-time customer ID that connects every tool, channel, and data stream, Treasure Data delivers a single, real-time customer ID that unifies every interaction—whether online, offline, known, or anonymous—into one complete and consistent profile that is embeddable across the entire tech stack.

This deep integration ensures every AI agent acts on the most accurate, up-to-date information, eliminating hallucinations and consistently driving real business results. Amazon Bedrock brings additional muscle to the platform by giving Treasure Data customers access to a wide range of best-in-class foundation models from industry leaders like Anthropic, AI21 Labs, Cohere, and Amazon itself. The serverless, fully managed architecture in Amazon Bedrock enables fast development, fine-tuning, and deployment of AI agents while maintaining enterprise-grade reliability, security, and compliance.

About Treasure Data
Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Treasure Data empowers the world’s largest and most innovative companies to deliver hyper-personalized customer experiences at scale that increase revenue, reduce costs, and build trust. Visit www.treasuredata.com to learn more.

Press contact
Staley White
staley@pointprutah.com

Treasure Data’s AI Agent Foundry Is Now Available in the New AWS Marketplace AI Agents and Tools Category

Kerrel Brown — Thu, 17 Jul 2025 07:00:00 GMT

MOUNTAIN VIEW, Calif. – July 17, 2025 – Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced the availability of its custom and out-of-the-box AI Agents in the new AI Agents and Tools category of AWS Marketplace. Customers can now use AWS Marketplace to easily discover, buy, and deploy AI agents solutions, including Treasure Data’s AI Agent Foundry using their AWS accounts, accelerating agent and agentic workflow development.