With a radically innovative AI-native architecture that eliminates the constraints of legacy marketing clouds or fragmented SaaS stacks, Treasure AI helps top brands get their customer experience right
MOUNTAIN VIEW, Calif. — April 20, 2026 — Treasure AI, the agentic experience platform for brands to acquire, retain, and grow their most valuable customers 24/7, today announced a landmark evolution of its brand and platform. Treasure AI is built for brands who believe that AI, harnessed by human warmth and creativity, can drive smarter customer engagement, stronger retention, and measurable growth.
Treasure AI redesigns how marketing and data teams deliver customer experiences at scale by coordinating users, AI agents, and activations. With Treasure AI, marketing finally becomes a truly round-the-clock operation, unencumbered from siloed customer knowledge and manual workflows across legacy martech SaaS tools. Treasure AI continuously senses customer signals, decides the right message, channel, and experience, and orchestrates contextual engagement in real time.
"For over a decade, we've been the trusted data foundation for the world's top brands. That doesn't change, but our charter has expanded to help them better compete in the age of AI — from providing software that humans operate to delivering outcomes that governed AI agents execute, guided by the teams that know their customers best," said Kaz Ohta, CEO and co-founder of Treasure AI. "The companies that thrive won't be the ones that replace their teams with AI. The winners will be those who learned to harness AI to drive 10x ROI in 10 minutes with the same human warmth and creativity that built their brand in the first place."
"We are using Treasure AI's agentic solutions on top of our CDP investments to bring in customer insights that can be actionable, and so far we are excited about the results," said Sachin Shroff, Vice President of CRM, Loyalty and Marketing Technology at Michaels. "We are looking forward to using more from Treasure AI as we continue our journey of becoming AI-native."
"Treasure Data (now Treasure AI) has been instrumental in growing our business with AI," said Ingrid Stowhas, VP Marketing and Corporate Communications at Nestle Mexico. "From building audience clusters to developing creative with AI, Treasure AI's solutions have helped our business grow as we become more agentic, while also enabling us to tangibly drive efficiencies by reducing manual hours through automation and AI powered processes."
Treasure AI introduces a radically innovative AI-native architecture that eliminates the constraints of legacy marketing clouds or fragmented SaaS stacks. Launching today across web, mobile, desktop, and command-line, Treasure AI Studio puts the full power of the agentic experience platform into one conversational workspace so teams can stop managing tools and start driving outcomes.
Always-on marketing is only possible with an always-up-to-date understanding of each customer for governed AI to act on. Anchored in a brand's first-party data within Treasure Data, the Intelligent Customer Data Platform (CDP), Treasure AI Studio goes beyond generic AI assistants.
Marketing and data teams can upload a document (e.g., "Here's this quarter's retention brief. Turn this into concrete segments, a journey with decision points, and content I can push live.") or chat in natural language (e.g., "Find the biggest drop-off points in our onboarding journey and suggest which steps to simplify or re-order."), and Treasure AI Studio translates intent into real actions, including building audience segments from a brand's unified customer profiles and activating cross-channel journeys and campaigns.
Every AI decision within Treasure AI Studio produces visible, reviewable output, allowing users to review the results, validate the logic, and approve before any activation. Built on a foundation of trust and security, all AI agents have lifecycle governance, evaluation, hallucination prevention, and compliance built in.
Treasure AI remains interoperable with a brand's tech stack of choice or integrates with Treasure AI Suites (Engagement, Personalization, Creative, Paid Media, and Service) to activate contextual customer experiences across channels.
"AI is no longer an assistive layer — it is becoming the primary interface through which work gets done. Yet AI cannot continuously find what matters about your customers, build content that performs, and launch campaigns in real time without a trusted system of record, where context, governance, and intelligence meet," said Rafa Flores, chief product officer at Treasure AI. "Where legacy marketing clouds have failed, Treasure AI is stepping up with the AI-native approach this market demands. We're here to help brands reduce costs by up to 50%, move at the speed of their customers, and capture value the moment it appears."
As a skills-powered platform, Treasure AI Studio includes more than 50 pre-built skills that know how to operate on a brand's customer data, not just answer questions about it. Skills span SQL and queries, real-time CDP, segments and audiences, journeys and campaigns, workflows and pipelines, SDKs and integrations, AI agents, data governance, documentation, and analysis and dashboards.
Treasure AI Studio is now available for Treasure AI customers. Free to access, customers only pay to create and run conversations with usage-based AI Credits. Every AI Credit now unlocks 600 Treasure AI Studio conversations — a 6x increase.
About Treasure AI
Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on.
The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth.
Treasure AI's agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works.
Learn more at treasure.ai.
Treasure AI is the business name of Treasure Data, Inc., a Delaware corporation headquartered in Santa Clara County, California. Treasure Data® and Treasure AI™ are trademarks of Treasure Data, Inc.
Press Contact
Staley White
staley@pointprutah.com