Treasure AI's Intelligent Customer Data Platform unifies customer data, powers AI agents, and activates personalized engagement at scale for consumer brands and enterprises.
MOUNTAIN VIEW, Calif. — July 06, 2026 — Treasure AI, the agentic experience platform for brands to acquire, retain, and grow their most valuable customers 24/7, has been named a Leader in both the IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms for B2C Users1, and IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms for B2B Users2.
The IDC MarketScape reports evaluated Treasure AI along with other vendors for their ability to unify customer data, address identity resolution challenges, and activate AI-driven engagement across both consumer and business markets.
We believe Treasure AI's recognition in both evaluations is anchored by the company’s Treasure Data Intelligent Customer Data Platform (TD ICDP). The platform integrates first-party, anonymous, and off-platform data into identity-resolved profiles that serve as the foundation for AI agents to reason and act across marketing, sales, and service workflows.
In the B2C evaluation, the IDC MarketScape highlighted Treasure AI's hybrid deployment model, AI agent-based workflow automation, shared customer model , and contextual real-time orchestration as strengths. In the B2B evaluation, the IDC MarketScape recognized Treasure AI strengths in account-centric data model, predictive scoring and artificial intelligence.
"AI is forcing enterprises to rethink customer data platforms not just as systems of record, but as the orchestration layer where AI agents interpret customer context and activate coordinated decisions across marketing, sales, and service engagements,” said Tapan Patel, Research Director, Customer Data and Analytics at IDC. "Treasure AI’s combination of the Intelligent CDP and AI Agent Foundry reflects a deliberate move toward AI-native customer operations, where the same governed context can drive automation across both B2C and B2B use cases."
“Being named a Leader in both IDC MarketScape assessments is validation of what we have always believed — that AI without trusted data is just noise," said Rafa Flores, Chief Product and Growth Officer at Treasure AI. "Every CMO and CDO we talk to is sitting on a wealth of customer data and still guessing. We built Treasure AI to close that gap permanently — with an intelligent data foundation, AI agents that act on it in real time, and a workspace that keeps the human in the loop at every step. This is not AI for the sake of AI. This is AI that secures your financial targets, earns your customers' trust, and gets your team home on time."
Treasure AI introduced Treasure AI Studio in April 2026, the conversational AI workspace for Treasure AI’s agentic experience platform that eliminates the constraints of legacy marketing clouds and fragmented SaaS stacks. Available across web, mobile, desktop, and command-line, Treasure AI Studio puts the full power of the intelligent CDP into one conversational workspace so teams can stop managing tools and start driving outcomes.
To make it easy to experience Treasure AI Studio, Treasure AI launched a free, always-on version of the platform in June 2026. Anyone can sign up for free and get immediate access to try our agentic experience platform with curated sample data, or by uploading their own. Users can identify audiences, analyze data, plan email campaigns, map customer journeys, and more. Register today for free to learn how to unlock 10X ROI in 10 minutes.
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About Treasure AI
Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by an always-up-to-date understanding of each customer for AI to act on.
The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth.
Treasure AI's agentic experience platform is available across web, mobile, and desktop — bringing your customer intelligence to every workflow, wherever your team works.
Learn more at treasure.ai.
Treasure AI is the business name of Treasure Data, Inc., a Delaware corporation headquartered in Santa Clara County, California. Treasure Data® and Treasure AI™ are trademarks of Treasure Data, Inc.
About IDC MarketScape:
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
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