The Intelligent CDP
Meet the customer data platform (CDP) that unifies data, applies intelligence, and makes AI-native marketing possible at scale.
What makes a CDP intelligent?
AI everywhere
Built-in AI enhances every part of the CDP, from segmentation to journeys to predictive models. Without relying on separate tools, the power of AI empowers every team member to excel at what they do best: delivering outstanding customer experiences.
Universal customer ID
Golden Records were fine in their time. But AI agents need more. They need the Diamond Record. It gives everyone—humans or AI—a complete, always-on understanding of each customer, so they can deliver the right experience, every time.
Real-time processing power
The Intelligent CDP isn’t a batch CDP. Nor is it a real-time CDP. It’s both. Get the benefits of efficiency and speed from a single platform. Deliver contextually relevant experiences powered by milliseconds-level data processing.
Trust for AI
AI is only as trustworthy as the platform it runs on. The Intelligent CDP keeps everything—your data, your AI, your controls—in one secure environment, with built-in privacy, compliance, and peace of mind.
Treasure AI’s state-of-the-art CDP solution brings unparalleled capabilities to unify, manage and activate customer data across our four brands and third-party platforms, empowering our ability to gain deep insights into customer behavior and preferences. This CDP solution will enhance both our understanding and engagement with Yum!’s customers, ultimately driving more personalized and unique interactions.”
Complete CDP
How it works: Delivers an end-to-end customer data platform (CDP) experience with a single source of truth, integrated storage, real-time segmentation, journey orchestration, identity resolution, and activation — all within Treasure AI's platform.
Ideal for: Brands that want a turnkey platform with unified profiles, low-latency activation, and baked-in intelligence.
Composable CDP
How it works: When the cloud data warehouse (CDW) already exists as your single source of truth, Treasure AI builds a real-time cache of the customer 360 view from the CDW for instant customer data activations.
Ideal for: Mature data engineering teams that want to activate warehouse-native audiences across channels without relying on reverse ETL or rewriting marketing SQL logic.
The foundation of Treasure AI Suites
AI for marketers is only as effective as the underlying customer data powering it. The Intelligent CDP provides a trusted data foundation that every AI-powered capability depends on within Treasure AI Suites: our Activation layer.
It fuels Treasure AI’s engagement, personalization, creative, and decisioning capabilities, ensuring that every AI-driven experience delivered to your customers is grounded in accurate, governed data.
A 2x CDP Leader
A Leader
The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024
A Leader