The Composable CDP That Thinks, Not Just Syncs.
Other Composable CDPs just move your data. Treasure AI thinks with it — and acts on it.
Identity Resolution, ML, and AI run directly in your warehouse with the security and governance Global 2000 companies already trust.
What is a Composable CDP (Customer Data Platform)?
A composable CDP is a warehouse-native approach to customer data — using your existing cloud data warehouse (Snowflake, BigQuery, or Databricks) as the foundation, and layering specialized capabilities on top for identity resolution, segmentation, and activation.
A composable CDP keeps unified customer profiles where they already live: in your warehouse. No redundant pipelines, no PII duplication across vendor boundaries, and no loss of the governance policies your data team already has in place.
What makes Treasure AI's Composable CDP different from other Composable CDPs
Zero Managed Resources in Your CDW: Here's an architectural difference that matters. Some vendors require a managed data area they own and operate inside your CDW. Treasure AI's Composable CDP runs as a fully independent external application, nothing of ours ever lives inside your warehouse.
Your CDW stays entirely yours.
Real-Time Intelligence: Most composable CDP vendors handle data syncing. What they don't include is the real-time intelligence layer: Identity Resolution, ML/Analytics, and AI running on top of the warehouse in real-time. Journey Orchestration is supported for both Batch + Real-time, while others support Batch only.
Native Messaging Support: Treasure AI's Composable CDP comes with Native Messaging (Email. Mobile Push, SMS, etc). While the promise of Composable CDP is to keep the PII in your data warehouse, the hidden reality is it copies PII from data warehouse to various destinations. Since Treasure AI's Composable CDP natively support channels, you do NOT copy the data for activation.
Enterprise Scale, Security and Governance: Treasure AI's Composable CDP comes with enterprise security & governance Global 2000 CISO can sign off on. We support policy-based permissions, folder-based access, and nested organization structures for brand/geography/agency/team-based governance. Others provide only workspace-level RBAC or custom roles. Enterprise SLA for both services and support so you can rely on us 24/7.
From Raw Data to Real-Time Action: The 5 Stages
Every composable CDP — including Treasure AI — maps to five core stages. Here's how Treasure AI handles each one natively, without requiring separate tooling.
| Stage | What Happens | Treasure AI's Composable CDP | Typical Composable Stack |
|---|---|---|---|
| Collect | Ingest events from websites, apps, CRMs, and SaaS tools | 300+ pre-built connectors, streaming and batch | Fivetran, Airbyte, or custom pipelines |
| Unify | Stitch anonymous and known profiles into a single customer record | AI-powered Identity Resolution — queries run in your warehouse, on your compute | Separate identity vendor or custom SQL |
| Understand | Surface churn risk, LTV, product affinity via ML | Built-in Segmentation UI, ML & Analytics layer | Built-in Segmentation UI, Separate ML platform (Databricks, SageMaker) |
| Decide | Select the next best action per customer in real time | AI Decisioning — no separate tooling required | Manual SQL scoring or separate decisioning tool |
| Engage | Activate across paid media, messaging, and AI agents | Native Email, SMS, Push + 200+ destinations | Reverse ETL (Hightouch, Census) → separate ESP (Braze, Iterable) |
The feedback loop problem — solved
In a typical composable stack, every outcome (an email open, a purchase, a churn signal) has to travel back through reverse ETL, a dbt rebuild, and a model retrain before the system can learn from it. That round-trip takes hours — sometimes days.
Because Treasure AI's Composable CDP runs the full cycle within a single platform boundary, outcomes feed back into AI in real time. Every activation is smarter than the last.
Built on the warehouses you already trust.
Treasure AI partners with Snowflake, Databricks, and Google BigQuery.
Your customer data is already there, so you're ready to go. Connect in minutes. Begin seeing results in hours.
Snowflake
Run audience segmentation as a federated query on your Snowflake compute. Built to deploy as a Snowflake Native App, so installation is governed by your existing Snowflake admin and billing. Joint go-to-market with Snowflake — including a launch at Snowflake Summit 2026.
Databricks
Activate the customer profiles already modeled in your lakehouse — no movement out, no second copy. Reads your Delta tables and dbt models as they are, so the work your data team has already done is the work Composable Audience Studio uses. Featured at NRF 2026 with Databricks.
BigQuery
Federated audience segmentation that runs directly on BigQuery's serverless compute — no clusters to size, no infrastructure for your team to manage. Marketers build segments on the customer data your analytics team has curated, without ever leaving Audience Studio.
Built for Enterprise. Proven at Scale.
Treasure AI is trusted by 400+ global brands — including some of the world's largest retailers, telcos, and financial institutions. Here's what that means in practice.
Security & Governance CISO Can Sign Off On
SOC 2 Type II certified. HIPAA and GDPR compliant.
Customer data is always persisted in your warehouse — never persistently stored in our infrastructure. During activation (Email, SMS, Push), data passes through Treasure AI transiently for delivery, then is discarded.
Your warehouse remains the single system of record. GDPR deletion requests propagate from one place, not five.
8B+ Profiles. 99.99% Uptime.
Treasure AI's Composable CDP is engineered for the data volumes and reliability SLAs that enterprise environments demand.
Real-Time ID Stitching, Segmentation and ML/AI at scale — reaching out to your customers faster than your competitors 24/7.
No PII Duplication Across Vendors
Most composable CDPs copy customer PII to 3+ systems — the warehouse, reverse ETL cache, and each downstream tool. Treasure AI is Zero-Copy qualified: customer-ID-level data (profiles, segment membership, behavioral data) is never persisted in Treasure AI's systems.
Your CDW is the sole system of record. Treasure AI queries your data to run segmentation, then routes results directly to activation destinations — nothing is stored on our side. GDPR deletion requests propagate from one place, not five.