Welcome to the era of the
Agentic Experience Platform

AI in Marketing has changed everything. Going from campaign planning to customer engagement used to take weeks. Now you can do it in as little as 10 minutes with AI agents — freeing your team to focus on strategy, creativity, and the fun things in life.

How AI is changing marketing

The customer intelligence loop has changed. 

Today, humans and AI agents both leverage data to instantly query unified customer profiles and determine the optimal, continuous (24/7) customer experience.

At Treasure AI, we believe this demands a new approach, built from the ground up for the AI era – the agentic experience platform. This approach can drive 10x ROI.

customer-intelligence-loop

What’s driving AI marketing transformation

The demand isn't for more software; it's for demonstrable outcomes.

Treasure AI is a platform for driving results – increasing revenue, reducing churn, and enabling personalization at scale – not just a database. 

Use AI agents to orchestrate campaigns and uncover hidden insights, moving beyond planning and reporting. 

We deliver business outcomes executed by AI agents, supported by expert human guidance for customer understanding.

Treasure AI marketing adoption: Before and after

Before After
Costly marketing clouds Up to 50% lower costs
Weeks of coordination 10 minutes to see 10x ROI 
Fragmented tools for strategy, planning, execution, and optimization Unified AI-driven workflow for marketers, analysts, and engineers
Delays from insight to action Real-time, cross-channel customer engagement via continuous feedback
Siloed customer knowledge Customer intelligence available at the moments of decision
Treasure AI's AI-driven support significantly reduces data preparation time, enabling a faster shift to marketing execution.”
Tomohiko Sugiura Executive Vice President

Ready to unlock 10x ROI in just 10 minutes?

Start your new marketing chapter.

Frequently asked questions

In 2011, we founded Treasure Data on a simple belief: companies that unify their customer data will win.

We built a market-leading customer data platform (CDP), and it’s now evolved from a human interface into agent infrastructure — where AI acts at machine speed, guided by human judgment. It has evolved into an agentic experience platform.

Our company name should reflect this evolution, capturing both who we are at our core and the value our product now delivers.

It fundamentally changes how marketing and data teams create and deliver customer experiences at scale. By coordinating users, AI agents, and activations, teams can enable a truly round-the-clock marketing operation. 

By removing silos from customer knowledge and manual workflows common in legacy martech tools, an agentic experience platform continuously senses customer signals, determines the optimal message, channel, and experience, and orchestrates real-time, contextual engagement.

Most AI initiatives fail not because of the AI models — but because of fragmented data, slow workflows, and a lack of operational context. 

Data and marketing teams rely on slow, manual workflows that require heavy coordination across tools, creating latency between insight and action, and spending days and weeks on work that can be done in minutes. 

Treasure AI is built on an always-up-to-date understanding of each customer, so AI agents can actually act fast with accuracy and trust.

Treasure AI provides out-of-the-box agents or empowers customers to build their own agents based on their unique requirements.

Treasure AI embeds AI agents throughout the platform to handle real marketing work, including:

  • Audience creation and segmentation
  • Journey orchestration
  • Content and creative generation
  • Personalization and next-best-action
  • Campaign analysis and optimization
  • Data quality monitoring and enrichment
  • Measurement and ROI attribution

These agents are:

  • Modular, not black boxes, to understand what they’re thinking and how they are working together
  • Governed at the data and agent level with role based access control
  • Designed to collaborate, not operate in silos

Humans stay in control. AI handles the complexity. Explore the Agent Hub and AI Agent Foundry to learn more.