CDP-Native SMS Marketing
AI Agents optimize every send.

Treasure AI is the Agentic Experience Platform. Reach customers where they are most.
SMS solution runs inside your CDP - no third-party SMS tool, no fragmented identity, no compliance risk.

The CDP-Native Difference

SMS lives inside CDP. Not bolted onto it.

Every other SMS tool needs a copy of your data. Treasure AI's SMS solution triggers messages directly from unified customer profiles - the same profiles that power your email, push and journey orchestration.

One profile, every channel

No fragmented identity. The same Diamond Record drives email, push, LINE, and SMS — first-party data, zero duplication.

SMS shares the same campaign builder as email. Native to CJO and RT Journey orchestration — no context switching.

Cost reduction with consolidaiton

CDP with SMS tool. No separate vendor contract needed for SMS.

Value is in AI + Data, not sending a SMS message.

SMS is expensive, use only after Email didn't convert.

Cut software license costs by up to 50%. One contract. One invoice.

Opt-in/out management across all channels

Opt-in and opt-out unified across channels.

A customer replies STOP — they're silenced everywhere, instantly.

All managed together with your unified customer profiles.

AI-POWERED
You steer the strategy. AI executes the sends.
The same AI agents that optimize email now work for SMS - same data layer, same decisioning engine, new channel.


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Chat → Campaign

Describe your campaign in plain English. AI Studio generates the segment, writes the message copy, and schedules the send for approval.

AI Audience Builder

Describe a segment - "loyalty members who haven't purchased in 30 days" - and AI writes the query against unified profiles in CDP and create a segment for you. No SQL needed.

 

AI Copy Generator

Trained on your brand. AI writes the copy, all on-brand, all at once.

AI Journey Builder

Describe the journey. AI designs the flow — triggers, conditions, waits, channel switches — across email, push, SMS, webhooks.

You review the canvas. You approve. It runs. No drag-and-drop marathons.

AI Decisioning

Predictive models score purchase likelihood, churn risk, and channel affinity.

Which customer, which offer, which moment — AI decides automatically.

Real-Time Triggers

Journeys fire the moment a customer takes action — website visit, app open, purchase, abandoned cart, loyalty tier change.

No batch delays. No overnight sync. CDP-native means instant.

FEATURES

Everything SMS marketers need, in one place.

From drag-and-drop to advanced Liquid personalization. No IT queue. No waiting.

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Drag & Drop Editor

No-code visual editor. Apply brand fonts, colors, and logos in one click. 

Liquid Template

Embed any CDP profile attribute into email body with Liquid. { profile.ltv }, { profile.last_purchase } — no limits.

Short Code Provisioning

US carrier-approved 5-6 digit numbers submitted through Treasure AI.

Quiet Hours Enforcement

Jurisdiction-based TCPA-compliant send windows enforced automatically before delivery. Configurable per region.

STOP/Opt-Out Handling

Compliance solved at the data layer. TCPA, GDPR, carrier rules enforced before delivery.

Reserved keyword triggers the suppression Customer opted out everywhere, instantly. Consent unified across all channels.

Deliverability

Carrier-grade from day one. Short codes provisioned, routed to carriers.

Wrong sender or wrong volume = silent drops. Treasure AI takes carrier compliance off your plate.

Reporting, Analytics

Every send, failure, and bounce logged to the CDP in real time.

Send logs live in the same location as email send logs.

Enterprise Security

Assign granular View / Edit / Launch permissions per role. Workspace isolation keeps assets and domains separated by team. SSO, MFA, and audit logs included.

HOW IT WORKS

One Platform. One Loop. Optimized 24/7.

The legacy "CDW → Reverse ETL → SMS tool → Analytics" stack, collapsed into one loop.

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Unify

CDP unifies behavioral, transactional, CRM, and IoT data into a single Diamond Record

Decide

AI auto-decides segments, content, send timing, and channel for each recipient

Send

SMS delivered without copying PII — transient pass-through, then discarded

Learn

Opens, clicks, conversions flow back to CDP. AI models update in real time.

Legacy Stack vs Treasure AI

 Capability Legacy Stack
Treasure AI
Data Foundation CDP or Cloud Ware House ✓ Intelligent CDP (Complete or Composable)
SMS Delivery Separate SMS Tool ✓ Native, built-in
PII Copies Copied & stored in source system, cloud data warehouse, CDP/ReverseETL and  ESP ✓ Keep copy within source, Treasure AI and/or cloud data warehouse.
Engagement data
 Batch-synced (hours/days behind) ✓ Real-time closed loop
AI Decisioning Separate tool or manual ✓ Embedded AI agents
Identity Resolution Per-tool, inconsistent
 ✓ One Diamond Record
Vendors to manage 4-5 (Cloud Data Warehouse, ReverseETL, ESP, etc) ✓ 1
Compliance scope Per-vendor ✓ SOC 2 Type II, HIPAA, GDPR. Learn more.

MIGRATION

Already using SMS tools?

Most enterprises run Treasure AI's SMS solution alongside their existing SMS tools during a 60–90 day transition. We cover your license cost with our Trade-up Program. We handle template porting, IP warm-up, and team enablement — your current campaigns never stop running.

 

Trade-up Program

Feeling stuck with the wrong SMS tools?

Break free with Treasure AI’s Trade-Up program and save serious cash when you switch.

Migrate Templates

Our services team ports your existing message templates and Liquid logic into Treasure AI.

Zero manual rebuild — we do the heavy lifting so your team doesn't have to.

Parallel Running

Run both systems side-by-side during transition. Ramp up Treasure AI volume while ramping down your SMS tool — no revenue disruption, no missed sends, no last-minute panic.

Team Enablement

Dedicated onboarding with hands-on training for your marketing and operations teams.

Your crew gets comfortable with Treasure AI Studio while your SMS tool keeps delivering.

FAQs

Treasure AI's supports SMS channel within the Engagement AI Suite. It enables personalized text messaging as part of broader omnichannel customer engagement — alongside email, push, LINE, and in-app — all driven by the same unified CDP profiles.

If you're running a CDP and using Braze for SMS, you're paying for two platforms and maintaining two identity graphs. Treasure AI's SMS solution eliminates that: segmentation, journeys, consent, and SMS all live in one place — on the same unified profiles as every other channel.

Yes. All channels run through the same journey orchestration layer, so cross-channel suppression and branching can be built in. If a customer converts on email, the SMS step in the same journey could be suppressed.

When you purchase the Engagement Suite as part of the Agentic Experience Platform, you get access to all channels including SMS. Messages consume AI Credits from your shared pool. No separate SMS line item.

This is a legitimate switching cost. Raise it early with your Treasure AI account team to confirm whether existing short codes can be ported. In cases where porting isn't possible, budget 6–10 weeks for a new short code provisioning cycle before go-live.

We currently support US markets using carrier-approved short codes. Non-US regions, toll-free numbers, 10DLC long codes, alphanumeric sender IDs, and RCS are on the roadmap. Customers with UK/EU requirements should raise geographic scope with their account team.

The message is a commodity; the intelligence behind it isn't. Real-time triggers, AI-driven personalization, cross-channel consent, and journey coordination all require a customer data layer. Standalone SMS tools send messages. Treasure AI sends the right message, at the right time, to the right person — and learns from the result, 24/7.