The Complete CDP:
Everything a CDP needs. Nothing you have to build.
Your customers aren't waiting for your data pipeline to catch up. Treasure AI Complete CDP gives marketing teams the full power of enterprise data and AI — ready to run from day one.
400+ Data Connectors, Identity Resolution, Native Messaging and ML/AI — all included, all running from day one. Managed on Treasure AI's SOC 2 Type II, HIPAA-compliant infrastructure. No infrastructure to build. No vendors to stitch together.
What is a Complete CDP
(Customer Data Platform)?
A Complete CDP is a fully managed, end-to-end customer data platform where the underlying infrastructure — data storage, processing, identity resolution, and AI — is operated by Treasure AI on your behalf. For marketing and marketing operations teams, this means the entire capability stack is available from day one: ingest customer data from any source, resolve identities across channels, build predictive audiences, and activate them — all within a single, unified environment.
This is not a simplified or stripped-down product. Complete CDP runs on the same core technology as Treasure AI's Composable CDP — the same AI and ML models, the same real-time identity resolution engine, the same segmentation and activation capabilities. The distinction is deployment model, not capability.
What makes Treasure AI's
Complete CDP different?
Go Live in Weeks, Not Quarters: Most CDP projects stall in the integration phase — connecting sources, standing up a warehouse, negotiating with IT. Complete CDP eliminates that queue. Because Treasure AI offers CDP + ESP + Personalization all together, your first campaigns can be running within weeks of contract signature, not after a multi-quarter data engineering project.
AI Is Natively Built In — Not Bolted On: Identity Resolution, ML-powered propensity scoring, and AI Decisioning are included in every Complete CDP plan — no separate SKU, no professional services engagement required to activate. What other vendors sell as a premium add-on is here the baseline.
Built for the Marketer Who Doesn't Have a Ticket Queue: Build a suppression list without filing a data request. Launch a cross-channel journey without a SQL query. Update audience logic without waiting on an engineer. Everything from audience building to campaign scheduling is owned by marketing.
Enterprise-Grade Security Without PII Sprawl: Your customer data lives in Treasure AI's SOC 2 Type II and HIPAA-compliant infrastructure. IT and data teams retain full governance and visibility: role-based access controls, audit logs, and data lineage are native to the platform. As we provide CDP + ESP + Personalization in one package, PII is not copied around. Complete CDP gives marketing the speed it needs without creating the security blind spot IT is right to worry about.
From Raw Data to Real-Time Action: The 5 Stages
Complete CDP handles the entire data lifecycle — from raw event ingestion to personalized customer engagement — without requiring you to build, maintain, or pay for a separate data warehouse. Here is how every stage works inside a single managed platform.
| Stage | What Happens | Treasure AI's Complete CDP | What It Replaces |
|---|---|---|---|
| Collect | Ingest events from websites, apps, CRMs, and SaaS tools | 300+ pre-built connectors including Salesforce (bidirectional), Meta, and Google Ads — streaming and batch | Custom ETL pipelines, Fivetran, Airbyte, and the engineering hours to maintain them |
| Unify | Stitch anonymous and known profiles into a single customer record | AI-powered Identity Resolution runs automatically on every inbound record — no configuration required | Dedicated identity graph vendors (LiveRamp, Amperity), custom matching logic built by data engineering |
| Understand | Surface churn risk, LTV, product affinity via ML | ML propensity models and AI Decisioning run natively against unified profiles — no model deployment or data export needed | Third-party ML platforms (SageMaker, Databricks), manual scoring workflows exported via CSV |
| Decide | Select the next best action per customer in real time | AI Decisioning selects the optimal action per profile in real time, informed by historical behavior and campaign goals | Rules-engine vendors, separate experimentation platforms, manual campaign logic in spreadsheets |
| Engage | Activate across paid media, messaging, and AI agents |
Native Messaging and Personalization: Email, SMS, Push, Web/App Personalization + 200+ destinations — all from one platform |
Standalone ESPs, separate SMS vendors, additional MAS licenses, and the data sync overhead between them |
The feedback loop — closed
In a typical multi-vendor stack, every outcome — an email open, a purchase, a churn signal — has to travel back through reverse ETL, a dbt rebuild, and a model retrain before the system can learn from it. That round-trip takes hours, sometimes days.
Because Treasure AI's Complete CDP runs the full cycle within a single managed platform, outcomes feed back into AI in real time. Every activation is smarter than the last.
Built for Enterprise. Proven at Scale.
Treasure AI is trusted by 400+ global brands — including some of the world's largest retailers, telcos, and financial institutions. Here's what that means in practice.
Security & Governance CISO Can Sign Off On
SOC 2 Type II certified. HIPAA and GDPR compliant.
Your customer data is stored in Treasure AI's enterprise-grade managed infrastructure — never shared with third parties, never used beyond your contracted purposes. During activation (Email, SMS, Push), data is processed transiently for delivery, then discarded.
You retain full legal ownership of your data at all times. GDPR deletion requests are executed from a single control plane, not coordinated across five vendors.
8B+ Profiles. 99.99% Uptime.
Treasure AI's Complete CDP is engineered for the data volumes and reliability SLAs that enterprise environments demand.
Real-time ID Stitching, Segmentation, and ML/AI at scale — reaching your customers faster than your competitors, 24/7.
Predictable Cost. No Surprises.
Most enterprise stacks copy customer PII across 4–6 systems — an ESP, a reverse ETL cache, an identity vendor, a separate ML platform. Complete CDP consolidates all of them into one managed environment, with one contract and one place to manage data governance.
Pricing is per customer profile. No compute charges. What you see in your contract is what you pay.