CDP-Native Mobile App Marketing
AI Agents optimize every send.

Treasure AI is the Agentic Experience Platform.
Reach users inside their apps — push notifications and in-app messages that fire from real-time CDP data and personalized by AI.

The CDP-Native Difference

Mobile App Marketing solution lives inside CDP.
Not next to it.

Other Mobile App Marketing solutions copy data from your CDP into a separate engagement tool. Treasure AI delivers push and in-app messages directly from the CDP — your full 360° customer profile is available on every send, with zero overnight syncs.

Full Customer 360 on Every Send

No fragmented identity. The same Diamond Record drives mobile push, email, LINE, and SMS — first-party data, zero duplication.

Mobile Push / In-App Notification shares the same campaign builder as email. Native to CJO and RT Journey orchestration — no context switching.

Real-Time Closed Loop

Taps, open and dismissals flow back into the CDP instantly.

No overnight syncs in the era of AI.

Cost reduction with consolidaiton

CDP with Mobile App marketing tool. No separate vendor contract needed for Mobile Push / In-App Notifications.

Value is in AI + Data, not sending messages.

Cut software license costs by up to 50%. One contract. One invoice.

AI-POWERED
You steer the strategy. AI executes the sends.
The same AI agents that optimize email now work for SMS - same data layer, same decisioning engine, new channel.


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Chat → Campaign

Describe your campaign in plain English. AI Studio generates the segment, writes the message copy, and schedules the send for approval.

AI Audience Builder

Describe a segment - "loyalty members who haven't purchased in 30 days" - and AI writes the query against unified profiles in CDP and create a segment for you. No SQL needed.

 

AI Copy Generator

Trained on your brand.

AI writes notification titles and message body, personalizes with Liquid variables.

AI Journey Builder

Describe the journey. AI designs the flow — triggers, conditions, waits, channel switches — across email, push, SMS, webhooks.

You review the canvas. You approve. It runs. No drag-and-drop marathons.

AI Decisioning

Predictive models score purchase likelihood, churn risk, and channel affinity.

Which customer, which offer, which moment — AI decides automatically.

Real-Time Triggers

Journeys fire the moment a customer takes action — website visit, app open, purchase, abandoned cart, loyalty tier change.

No batch delays. No overnight sync. CDP-native means instant.

CHANNELS

Push Notifications & In-App Messages

Two complementary channels — reach users whether the app is open or closed — unified in one CDP-native platform.

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Push Notifications

Deliver timely, personalized notifications to users even when they're not in the app.

Powered by Firebase Cloud Messaging and APNs, with Liquid personalization drawing from the full CDP profile. 

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In-App Messages

Show rich modal overlays while users are actively in the app — powered by Realtime Personalization 2.0.

Content is delivered as HTML, rendered by your app, enabling fully branded, interactive experiences.

FEATURES

Everything Mobile App marketers need, in one place.

From drag-and-drop to advanced Liquid personalization. No IT queue. No waiting.

 

Drag & Drop Editor

No-code visual editor. Apply brand fonts, colors, and logos in one click. 

Liquid Template

Embed any CDP profile attribute into email body with Liquid. { profile.ltv }, { profile.last_purchase } — no limits.

A/B Testing

Test message variants automatically. AI selects the winning creative — zero manual steps.

Reporting, Analytics

Every send, failure, and bounce logged to the CDP in real time.

Send logs live in the same location as email send logs.

Deep Link & Universal Link

Route users directly to in-app screens or web pages. On-click actions: Open App, Deep Link, or Web URL.

Enterprise Security

Assign granular View / Edit / Launch permissions per role. Workspace isolation keeps assets and domains separated by team. SSO, MFA, and audit logs included.

HOW IT WORKS

One Platform. One Loop. Optimized 24/7.

The legacy "CDW → Reverse ETL → Mobile App Marketing tool → Analytics" stack, collapsed into one loop.

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Unify

CDP unifies behavioral, transactional, CRM, and IoT data into a single Diamond Record

Decide

AI auto-decides segments, content, send timing, and channel for each recipient

Send

Mobile Push notifications delivered without copying PII — transient pass-through, then discarded

Learn

Opens, clicks, conversions flow back to CDP. AI models update in real time.

Legacy Stack vs Treasure AI

 Capability Legacy Stack
Treasure AI
Data Foundation CDP or Cloud Ware House ✓ Intelligent CDP (Complete or Composable)
SMS Delivery Separate Mobile App Marketing Tool ✓ Native, built-in
PII Copies Copied & stored in source system, cloud data warehouse, CDP/ReverseETL and  Mobile App Marketing tool ✓ Keep copy within source, Treasure AI and/or cloud data warehouse.
Engagement data
 Batch-synced (hours/days behind) ✓ Real-time closed loop
AI Decisioning Separate tool or manual ✓ Embedded AI agents
Identity Resolution Per-tool, inconsistent
 ✓ One Diamond Record
Vendors to manage 4-5 (Cloud Data Warehouse, ReverseETL, Mobile App Marketing tool, etc) ✓ 1
Compliance scope Per-vendor ✓ SOC 2 Type II, HIPAA, GDPR. Learn more.

MIGRATION

Already using Mobile App Marketing tools?

Most enterprises run Treasure AI's Mobile App Marketing solution alongside their existing tools during a 60–90 day transition. We cover your license cost with our Trade-up Program. We handle template porting, IP warm-up, and team enablement — your current campaigns never stop running.

 

Trade-up Program

Feeling stuck with the wrong Mobile App Marketing tools?

Break free with Treasure AI’s Trade-Up program and save serious cash when you switch.

Migrate Templates

Our services team ports your existing message templates and Liquid logic into Treasure AI.

Zero manual rebuild — we do the heavy lifting so your team doesn't have to.

Parallel Running

Run both systems side-by-side during transition. Ramp up Treasure AI volume while ramping down your existing tool — no revenue disruption, no missed sends, no last-minute panic.

Team Enablement

Dedicated onboarding with hands-on training for your marketing and operations teams.

Your crew gets comfortable with Treasure AI Studio while your existing tool keeps delivering.

FAQs

Yes. Treasure AI delivers both push notifications (iOS + Android via FCM/APNs) and in-app messages natively from the CDP. For teams already on Treasure AI, this eliminates the need for a standalone Mobile App & Push tool, reducing vendors, PII copies, and total cost.

It means push and in-app campaigns are built and delivered directly from the Customer Data Platform — no data is copied to a third-party messaging vendor. Your entire customer 360° profile (web, CRM, POS, IoT) is available for targeting and personalization on every send, with engagement data flowing back to the CDP in real time.

Push notifications are delivered to iOS (APNs) and Android (FCM) apps. In-app messages use the Realtime Personalization 2.0 API — your app calls the API and renders the returned HTML. A native Treasure Data SDK for automated in-app rendering is on the roadmap.

AI Decisioning scores every user in the CDP for purchase likelihood, churn risk, and channel affinity. These scores inform which users receive push vs. in-app vs. email, what content variant they see, and when the message is sent — all using the full 360° customer profile, not a partial data copy.

Device tokens are passed transiently to FCM/APNs (Google and Apple's delivery infrastructure) and then discarded — the same as any push notification vendor. Customer PII is never copied to a separate MaaS vendor database. Treasure AI is SOC 2 Type II, HIPAA, and GDPR certified.

Treasure AI is enterprise-grade — the platform supports high-volume broadcast campaigns as well as 1:1 real-time triggered messages. Batch sizes are configurable (1–1,000 per batch, 1–10 threads) for push delivery. Contact us for volume-specific guidance.

Yes. Treasure AI's Journey Builder supports cross-channel flows that include push, in-app, email, SMS, and webhooks — all from a single journey canvas. AI Journey Builder can generate the full multi-step flow from a plain-language description.