One profile for every customer. Resolved in real time.
Treasure AI unifies fragmented identities — from every device, channel and data source - into a single accurate customer profile.
The foundation your AI agents need to act on the right customer, every time. Works alongside your existing Snowflake, Databricks, or any cloud warehouse — no rip-and-replace.
Exact-match on email, phone, customer ID, loyalty number, and custom identifiers. 99%+ accuracy. Governs every direct customer interaction — email, SMS, service, and AI agent execution — where a wrong match is a compliance event.
Statistical and machine-learning models link anonymous and partially-known records — behavioral signals, location patterns — to extend coverage for analytics and advertising use cases.
Every new interaction — page view, purchase, app install — resolves to the correct profile within 100ms via Treasure AI's Real-Time engine.
AI Agents query a profile that is current as of this moment, not last night's batch.
Unparalleled scale with enterprise governance:
3 billion+ profiles across 2000 brands, 70+ countries.
Merge profiles with precise rules on high-quality identifiers to make sure you have accurate data for each customer. Make sure that personalized emails and communications go to the right people with GDPR compliance.
Merge profiles using AI-powered probabilistic identity resolution on the full breadth of identifiers you have. Build bigger audiences for advertising platforms and analytics.
Build as many identity resolution graphs as you need, per region, per brand, etc.
Merge profiles for any entity that matters for your business, such as households, accounts, pets, or policies.
Granular control of who can access to which identity graph, which attributes and behaviors, hiding/masking PII.
Treasure AI has multiple deployments across the globe, so you can store the identity graph in the same region of where customers are located.
Every event — page view, purchase, app install — stitches into the identity graph within 100ms. Your AI agents query the profile as it exists now, not as it existed when the last batch ran.
Marketing, service, AI agents, and analytics all query the same unified profile. No reverse-ETL. No sync drift. No "which system has the right data?" guesswork.
High-confidence exact matching for compliance-critical interactions. ML-powered probabilistic matching to extend reach. Both run in a single pipeline — no separate tools to reconcile.
Treasure AI's identity resolution algorithms are fully transparent, and there's no black box. The logic can run either within your data warehouse, or within CDP depending on your choice.
When deterministic and probabilistic signals conflict, deterministic always wins on the action layer. You control the priority rules.
AI agents need to act instantly on accurate profiles. Treasure AI's real-time engine is designed as the foundation for autonomous execution — not an afterthought bolted onto a legacy architecture.
Configure identity resolution rules with AI Agents
Build, test and tune your own identity resolution rules assisted by AI agents.
Treasure AI studio cuts 90% of burden to maintain and diagnose identity resolution rules with the power of AI agent.
Maintain Data Quality and Validity with AI Agents
Identity Resolution Analysis AI Agent provides insights, analysis, and recommendations on the overall quality and validity of the ID Unification process.
It also provides input on how to resolve over-merging and improve IDU process further including known vs. unknown profile stats, de-dupe rate trend, and over-merging analysis.
Enterprise Compliance and Security
FAQs
Identity resolution connects fragmented customer data — from different devices, channels, and data sources — into a single, unified profile. It answers the question: "Is this the same person?"
Deterministic matching uses exact identifiers (email, phone, customer ID) for 99%+ accuracy. Probabilistic matching uses ML models to link anonymous or partial records for extended reach. Treasure AI runs both natively in one platform.
100 milliseconds. Every event — page view, purchase, app install — stitches into the identity graph instantly. Your AI agents query a profile that reflects this moment, not last night's batch.
Most identity resolution solutions run on a batch schedule — hourly or daily. Resolved profiles then need to be synced to downstream tools, introducing lag and drift. Treasure AI resolves in real time (100ms) with a live graph that all systems query directly.
Yes. Many customers run Treasure AI as the real-time identity layer on top of existing investments. Data flows in from your sources; Treasure AI resolves and unifies profiles; downstream systems query the live graph.