Treasure AI Named a Leader in The IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment

Access your complimentary copy of the excerpt and discover why IDC MarketScape said, "Treasure AI is relevant when a B2C enterprise that needs a CDP to function as shared customer intelligence across multiple brands, regions, channels, and teams." The report also noted, “Organizations that want AI applied to onboarding, audience creation, analysis, and campaign workflows while maintaining governance and human oversight should consider Treasure AI.

The IDC MarketScape evaluated AI-enabled customer data platforms for B2C users across key strategies and capabilities criteria, including functionality, innovation and growth.

Access the report to learn why Treasure AI was named a Leader for our:

Hybrid deployment model
AI agent–based workflow automation
Shared customer model
Contextual real-time orchestration

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*IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.