Give your marketing team more capacity for analysis, campaigns, and creative ideas. Digital Workers, your AI marketing teammates, take on defined tasks—so your people can focus on direction, decisions, and improvement.
Digital Workers
An AI teammate with a defined role, goals, skills, and boundaries. It takes on tasks using your customer data and business context, and returns results for your team to review.
Marketing Analyst
Ad hoc task
“Why did repeat purchases fall in Japan last week?”
Scheduled task
“Every Monday, compare repeat purchases by market.”
Your team reviews
Is the interpretation sound? Is the proposed audience useful?
Channel Marketer
Ad hoc task
“Draft three messages for our repeat-purchase campaign.”
Scheduled task
“Every Monday, draft follow-ups for approved campaign briefs.”
Your team reviews
Does the message fit the audience, the brand, and the intended journey?
Web Marketer
Ad hoc task
“Draft a landing page for our repeat-purchase campaign.”
Scheduled task
“Every Friday, draft page updates from approved content briefs.”
Your team reviews
Is the content accurate, on brand, and ready for publication?
Customer intelligence loop
A Marketing Analyst returns a report. Your team chooses a test; Channel and Web Marketers prepare it. Outcomes inform the next analysis.
One shared business question
“What explains the change in repeat purchases across markets—and where should we act first?”
The analyst’s output
Understand what changed, inspect the evidence, and choose the next test.
Example report · not customer results
Repeat-purchase trends by market
Evidence to review
Your team’s decisionValidate the findings. Choose which market to prioritize—and which test to run next.
How your team uses it
Example task sequence, not automatic routing. Your team approves customer-facing actions.
Compare repeat-purchase patterns. Return findings and a test proposal.
Your team chooses the market, audience, and test.
Create messages for the selected audience.
Make agreed page changes to support the test.
Campaign responses, page behavior, and purchase outcomes return to the shared context.
You choose the goal, audience, and approvals. Digital Workers prepare the analysis and drafts within agreed boundaries.
Getting started
Start with our Marketing Analyst foundation. Ground it in your data model and business ontology, then validate the analysis together.
Our analyst foundation
A structured analyst role—not a blank slate.
Your business context
Your tables, fields, and relationships.
Your concepts, metrics, and agreed definitions.
The sources and scope the analyst may use.
Your Marketing Analyst
The analyst foundation, applied to your data and definitions.
Ready for joint validationOur FDE helps connect the two: map your data and ontology to the analyst foundation, and resolve gaps together.
Your team shares the data model and business definitions. Our FDE helps map context, fill gaps, and agree access.
Agree one business question, the comparison to make, and what a useful answer should contain.
Our FDE helps test SQL and results. Your business owner validates definitions, assumptions, and interpretation.
When agreed quality criteria are met, set a schedule and review owner. Track quality, turnaround, and review effort.
Marketing Analyst first. Use reviewed findings to shape Channel or Web tasks when needed. Shared definitions help teams interpret findings across markets and agreed working languages.
Start with a Marketing AnalystYour Marketing Ops or business owner leads the partnership with our FDE. An AI Marketing Ops function is optional.
