Blog

Customer Data Strategy 3 min read April 13, 2021
What Is a Single Customer View (SCV)? And Why Should Marketers Care?
Customer Data Strategy 8 min read February 26, 2021
How Millennials and Customer Data Are Changing the Car-Buying Experience
CDP 3 min read January 28, 2020
[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)
Treasure Data CDP 3 min read October 23, 2019
[Infographic] Customer Data Platform ROI—Forrester Consulting Evaluated It, Here Are the Results
Customer Service 8 min read October 08, 2019
AI vs. Human Customer Service: When Do Consumers Prefer a Bot?
CDP Use Cases 8 min read August 20, 2019
5 Geo-targeting Success Stories (and What You Can Learn From Them)
Customer Data Strategy 5 min read August 15, 2019
Four Customer Journey Maps (And Why You Might Need Them All)
CDP 6 min read May 20, 2019
How to Choose the Right CDP
CDP 6 min read February 11, 2019
The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?
CDP Use Cases 5 min read January 16, 2019
Don’t Lose Track of Your Customers! Create Unified Customer Profiles with a CDP
Customer Data Strategy 6 min read July 22, 2016
Rolling Retention Done Right in SQL
Customer Data Strategy 11 min read March 15, 2016
A Self-Study List for Data Engineers and Aspiring Data Architects