Treasure AI’s Snowflake Select Partner offering brings Composable Audience Studio (CAS) to Snowflake customers, enabling marketing teams to build and activate audiences directly from governed warehouse data without moving or duplicating it. By running queries on Snowflake and returning only audience results for activation, CAS helps preserve Snowflake as the source of truth while reducing reliance on manual data requests and stale exports. The offering combines warehouse-first flexibility with Treasure AI’s established CDP capabilities and provides a path to its Agentic Experience Platform for more autonomous, cross-channel customer experiences.
Snowflake customers can now activate their warehouse data for marketing without moving it.
Most enterprises running Snowflake have already solved the hard part. The data is centralized, governed, and accessible. Customer records, behavioral events, transaction history, it's all there.
And yet marketing teams are still filing tickets, waiting on data engineers, and watching campaign windows close while segment requests work their way through the queue. The data exists. The activation doesn't.
The gap isn't a data problem. It's an architecture problem. Today, that problem has a solution. Avoid the unnecessary costs of duplicating data by empowering marketing teams to activate campaigns directly from Snowflake's AI Data Cloud.
Treasure AI has achieved Snowflake Select Partner status with Composable Audience Studio (CAS) at the center of the joint offering.
Snowflake customers can now activate their warehouse data for marketing without moving it, copying it, or duplicating it into a separate system.
Most composable activation tools were built from scratch as reverse-ETL or lightweight audience layers. Treasure AI brings 15 years of production-grade CDP capabilities to a warehouse-first architecture: identity resolution, real-time decisioning, cross-channel journey orchestration, and AI agents that act autonomously on live customer state.
Snowflake customers get composable flexibility without trading platform depth. And when the business is ready to expand beyond composable activation, the full Treasure AI Agentic Experience Platform is available on the same contract, without migration.
While Composable Audience Studio solves immediate warehouse activation, it also lays the foundation for autonomous customer experiences. Treasure AI’s Agentic Experience Platform (AEP) is built for this agentic future.
Instead of relying on static segments and hard-coded workflows, AEP deploys AI agents operating directly on your customer data. These agents continuously analyze behavior, predict intent, and execute personalized, cross-channel interactions in real-time.
By keeping Snowflake as the single source of truth, agents always decide using the most complete, fresh customer profiles. The result is a self-optimizing customer journey where AI handles execution, freeing teams to focus on strategy.
Composable Audience Studio is architected around Snowflake's core strengths. Marketers build audience segments visually in Treasure AI's interface. Queries run natively on Snowflake compute via query pushdown. Only the audience results return to Treasure AI for activation. The underlying customer data remains with Snowflake and the Snowflake instance remains the single source of truth throughout.
No data movement. No duplication overhead. No migration project.
For the data team, the governance model they already built in Snowflake applies automatically. Access controls, consent policies, and data residency requirements are all enforced at the warehouse layer using Snowflake’s Role-Based Access Controls (RBAC).
For marketing, the ticket queue disappears. Segments that took days now take minutes. Campaigns launch on fresh warehouse data, not stale exports.
The impact is immediate and compounding:
Composable Audience Studio connects Snowflake to Treasure AI's full activation infrastructure: paid media (Google, Meta, LinkedIn, TikTok, Amazon DSP), email and SMS platforms, and CRM systems. Journey orchestration runs on live Snowflake data. No manual exports. No custom pipelines.
"Treasure AI’s Technology Ready status reflects the company’s continued investment in providing robust data solutions for our joint customers. We look forward to continuing to witness Treasure AI’s commitment to a seamless user experience for our joint customers through their warehouse-native approach to composable audience activation and agentic marketing."
— Rodrigo Rocha, Vice President, Global ISV & Enterprise Technology Partnerships, Snowflake
Treasure AI is now a Snowflake Select partner. Getting started requires an active Snowflake instance with a governed schema. Our team will walk you through the rest.
