Enterprise organizations are under more pressure than ever to cut costs, maximize revenue growth, and better engage with customers with effective marketing campaigns. But with dozens if not hundreds of tools in any given marketing stack to support CX initiatives, the movement of data across these systems – and specifically into and out of the data warehouse or lakehouse – can introduce technical risks, costs, and inefficiencies.
Understanding composable CDPs and zero-copy approaches
The concept of composability came on the CDP scene to help IT organizations enable some CDP capabilities on top of a data warehouse. As composability evolved, different architectures emerged to try to minimize copying, but in every case, they all copy some data into new tables, and create new tables, in order to enable CDP use cases. The only difference among the various composable CDPs is where this work takes place.- Data warehouse "bolt-on CDPs" do the work in the data warehouse storage
- "Query push-down CDPs" do the work in their own temporary memory
- "Hybrid CDPs" do the work in a combination of their own storage and temporary memory
Introducing Live Connect, the enterprise zero-copy solution
Enterprises need more versatility, flexibility, and cost efficiency when it comes to data storage, management and movement, no question. And IT teams need more options for managing data between their data warehouse and CDP.
Zero copy can be a useful way to help achieve these goals. But, to satisfy enterprise use cases that support the wide range of customer experiences across the entire customer lifecycle, at global scale, zero copy alone will not be enough.
And because we are focused on the sophisticated and complex needs of the enterprise, Treasure Data is announcing Live Connect, a zero-copy feature within Treasure Data CDP that is purpose built for the rigorous and unique demands of today's largest companies. Live Connect simplifies data movement between your data warehouse and Treasure Data CDP, and has a "best of both worlds" approach to leveraging zero copy, while also improving the efficiency of copying when it is necessary. Live Connect includes two core capabilities:
- Zero Copy: Access, activate, and share data stored in your data warehouse with Treasure Data's CDP with no persistent copy and no ETL.
- Easy Sync: Copy multiple tables from your data warehouse into Treasure Data seamlessly.
With this solution, enterprise IT teams:
- Gain more options for data movement while controlling costs
- Streamline security governance and control
- Reduce operational overhead of data movement
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