インフォマティブデータの取扱いについて

「インフォマティブデータの取扱いについて」では、トレジャーデータ株式会社(以下「当社」)のインフォマティブデータ(以下で定義します。)の取扱いについて定めるものです。
なお、当社の個人情報の取扱いについての日本語文書は、下記のリンクよりご確認いただけます

個人情報保護方針
個人情報に関する公表文

 

1. インフォマティブデータの定義

インフォマティブデータとは、インターネット利用者及びアプリ利用者(以下合わせて「利用者」)が閲覧したウェブサイトの閲覧履歴やスマートフォンアプリでの購買履歴等、それを蓄積することにより利用者の興味・嗜好の分析に役立つ情報をいい、利用者を識別する情報を含みます。インフォマティブデータの具体例として、以下のものがあります。

(1) Cookie *1
(2) IDFAやGoogle Play 広告ID等の広告識別子 *2
(3) 利用者が閲覧した対象サイトのURL、ユーザーが対象サイトを閲覧した時刻および対象サイト上の広告をクリックした時刻
(4) 利用者が対象サイトを閲覧した際に利用した端末等およびブラウザにかかる情報(IPアドレス、OSおよびブラウザ種別を含む)
(5) リファラー情報(利用者が、対象サイトを閲覧する直前に経由した外部サイトのURL)
(6) 利用者が閲覧したプロダクト情報
(7) 位置情報

*1:クッキーは主にウェブサイト訪問時に発行される小さなテキストファイルで、利用者のデバイス、多くの場合はブラウザに保管されます。クッキーを用いることで事業者は、利用者のデバイスを特定すること、ウェブページの閲覧傾向等を知ることができます。なお、クッキーのみで特定の個人を識別することはできず、あくまで同じデバイスやブラウザがウェブサイトを繰り返し訪問していること等を把握できるにとどまります。

*2:モバイルアプリケーションなど、Cookieが保存されない環境において、各端末等に発行される広告配信用の識別子です。IDFAはiOS、Google Play 広告IDはAndroid OSに発行される広告配信用の識別子となります。

 

2. インフォマティブデータの取得方法

当社は、当社が運営するウェブサイト及び当社の提携先が管理するウェブサイトを利用者が閲覧した際に、同サイト内に埋め込まれたタグのプログラムにより、インフォマティブデータを取得します。なお、インフォマティブデータを取得する際に、第三者が提供する技術やサービスを利用することがあります。

3. インフォマティブデータの利用目的

当社は、取得するインフォマティブデータを以下の目的で利用します。

(1) 利用者の興味・関心に合致した商品・サービスおよびこれらに関する情報の提供
(2) 商品・サービスの開発および改善
(3) 当社顧客に対する商品・サービスの提案

 

4. インフォマティブデータの利用方法

当社では以下のかたちでインフォマティブデータを利用しています。

(1) ウェブサイトを正常に動作させるための必須機能

当社は、クッキーを利用者の好み、利用者が共有した情報、その他利用者が具体的に要求した機能の設定を保存する目的で利用します。利用者が当社に対して、利用者のデバイス上に保存された利用者の好み等の情報を提供した際、当社は、利用者が同じサイトに再度訪れた場合に、その都度、同じ好みに関する選択を確認する必要がないように、クッキー内に利用者の好みを保存します。これらのクッキーがないと当該ウェブサイトは正常に動作しないため、これらのクッキー機能を無効化(オプトアウト)することはできません。なお、これらのクッキーが個人情報を保存することはありません。

(2) 分析及びウェブサイトのパフォーマンスの計測

当社は、パフォーマンスデータや使用状況のデータを収集、計測及び分析する目的で、クッキーやその他の識別子を使用します。例えば、ウェブページへのユニークな訪問者を測定し、また、このウェブサイトのパフォーマンスに関連する追加の統計を導き出すためにクッキーを使用します。これらのクッキーは必須ではありませんが、オプトアウトすると、当社のウェブサイトのパフォーマンスを適切に監視することができなくなります。

(3) 外部サイトの動作機能

ウェブサイト上にYouTube等の動画サイトを埋め込み、動画を閲覧等できるようにする目的のために、当該第三者からクッキーが提供されます。当該クッキーを利用しない場合は動画が正しく動作しません。

(4) 行動ターゲティング広告

当社は、当社、Google Ads、Bingその他第三者によって設置されたクッキーを、利用者のオンラインアクティビティに関する情報の収集や、利用者の興味に沿った広告を提供する目的のために利用します。また、これらのクッキーを使用して、利用者が広告を見たか、あるいはクリックしたかを記録し、利用者の興味に沿わない広告を繰り返し表示させないようにしています。

(5) コンテンツのパーソナライズ化

当社は、利用者のウェブサイトでの体験をパーソナライズし、利用者の興味に沿ったコンテンツを提供する目的のためにクッキーやその他の識別子を利用します。例えば、利用者が当社と興味のある分野を共有した場合、当社はこの情報を使用して、利用者の興味に合わせてウェブサイトのコンテンツをカスタマイズすることがあります。

 

5. インフォマティブデータの取得事業者とオプトアウト

当社は、上記「インフォマティブデータの利用目的」に記載した目的のため、当社の提携先に対してインフォマティブデータを提供することがあります。なお、個人情報については、当社は、法令に基づいて提供する場合を除き、利用者の同意を得ることなく第三者に提供することはありません。

当社サイトにおいて、インフォマティブデータを取得している事業者及びオプトアウト関連情報は以下のリンクからご覧いただけます。オプトアウト手続を行う場合は、各事業者のリンク先のページからお手続きください。

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6. インフォマティブデータの安全管理措置

当社は、インフォマティブデータの取扱いにおいて、インフォマティブデータへの不正アクセス、インフォマティブデータの漏洩、滅失または毀損(紛失、破壊、改ざん等を含みます)を防止するため、厳正な管理の下で安全管理措置を講じるとともに、かかる措置の内容・方法について継続的に見直しを行い、是正、改善に努めます。